Class 35 : Advertising, Business and Retail Services & more

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Advertising, Business and Retail Services

Advertising; business management, organization and administration; office functions.


A guide to goods covered under class 35

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

Class includes mainly

  • The bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes.
  • Advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts.
  • Shop window dressing.
  • Public relations services.
  • Production of teleshopping programmes.
  • Organization of trade fairs and exhibitions for commercial or advertising purposes.
  • Search engine optimization for sales promotion.
  • Commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services.
  • Administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services.
  • Commercial administration of the licensing of the goods and services of others.
  • Services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data.
  • Office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services.

Class doesn’t include mainly

  • Financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36).
  • Real estate management (Cl. 36).
  • Stock brokerage services (Cl. 36).
  • Transportation logistics (Cl. 39).
  • Energy auditing (Cl. 42).
  • Graphic design of promotional materials (Cl. 42).
  • Legal services in relation to the negotiation of contracts for others (Cl. 45).
  • Licensing of intellectual property, legal administration of licences, copyright management (Cl. 45).
  • Registration of domain names (Cl. 45).

A detailed list of products/goods covered under class 35

administration of consumer loyalty programs

administration of frequent flyer programs

administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]

administrative processing of purchase orders

administrative services for medical referrals

administrative services for the relocation of businesses

advertising / publicity

advertising agency services / publicity agency services

advertising by mail order

production of advertising films

rental of advertising space

rental of advertising time on communication media

advertising services to create brand identity for others

appointment reminder services [office functions]

appointment scheduling services [office functions]

arranging subscriptions to electronic toll collection [ETC] services for others



rental of billboards [advertising boards]

book-keeping / accounting

advisory services for business management

business appraisals

business auditing

business efficiency expert services

business inquiries

business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding

business investigations

business management and organization consultancy

business management assistance

business management consultancy

business management for freelance service providers

business management of hotels

business management of performing artists

business management of reimbursement programmes for others / business management of reimbursement programs for others

business management of sports people

business organization consultancy

business project management services for construction projects

business research

professional business consultancy

providing business information

providing business information via a website

business consulting services for digital transformation

business intermediary services relating to the matching of various professionals with clients

commercial administration of the licensing of the goods and services of others

commercial information agency services

commercial intermediation services

commercial lobbying services

commercial or industrial management assistance

providing commercial and business contact information

providing commercial information and advice for consumers in the choice of products and services

competitive intelligence services

compilation of information into computer databases

compilation of statistics

compiling indexes of information for commercial or advertising purposes

computerized file management

computerized management of medical records and files

conducting of commercial events

consultancy regarding advertising communication strategies

consultancy regarding public relations communication strategies

consumer profiling for commercial or marketing purposes

corporate communications services

cost price analysis

data search in computer files for others

data processing services [office functions]

demonstration of goods

development of advertising concepts

direct mail advertising

dissemination of advertising matter

distribution of samples

drawing up of statements of accounts

economic forecasting

employment agency services

organization of exhibitions for commercial or advertising purposes

organization of fashion shows for promotional purposes

financial auditing

gift registry services

import-export agency services

influencer marketing

interim business management


layout services for advertising purposes

lead generation services

market intelligence services

market studies


marketing in the framework of software publishing

marketing research

media relations services

modelling for advertising or sales promotion

negotiation and conclusion of commercial transactions for third parties

negotiation of business contracts for others

news clipping services

arranging newspaper subscriptions for others

office machines and equipment rental*

rental of office equipment in co-working facilities

online advertising on a computer network

online retail services for downloadable and pre-recorded music and movies

online retail services for downloadable digital music

online retail services for downloadable ring tones

provision of an online marketplace for buyers and sellers of goods and services

online ordering services in the field of restaurant take-out and delivery

opinion polling

outdoor advertising

outsourced administrative management for companies

outsourcing services [business assistance]

pay per click advertising

payroll preparation

personnel management consultancy

personnel recruitment

photocopying services

rental of photocopying machines

preparation of business profitability studies

presentation of goods on communication media, for retail purposes

price comparison services

procurement services for others [purchasing goods and services for other businesses]

promotion of goods and services through sponsorship of sports events

promotion of goods through influencers

providing telephone directory information

psychological testing for the selection of personnel

public relations

publication of publicity texts

publicity material rental

radio advertising

reception services for visitors [office functions]

registration of written communications and data

rental of cash registers

retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies

retail services for works of art provided by art galleries

retail services relating to bakery products

rental of sales stands

sales promotion for others

scriptwriting for advertising purposes

search engine optimization for sales promotion / search engine optimisation for sales promotion

secretarial services

shop window dressing


sponsorship search

arranging subscriptions to telecommunication services for others

systemization of information into computer databases

targeted marketing

tax filing services

tax preparation

telemarketing services

telephone answering for unavailable subscribers

telephone switchboard services

production of teleshopping programmes / production of teleshopping programs

television advertising

organization of trade fairs

transcription of communications [office functions]


updating and maintenance of data in computer databases

updating and maintenance of information in registries

updating of advertising material

providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes

providing user reviews for commercial or advertising purposes

rental of vending machines

web indexing for commercial or advertising purposes

website traffic optimization / website traffic optimisation

wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies

word processing

writing of curriculum vitae for others / writing of résumés for others

writing of publicity texts