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Advertising; business management, organization and administration; office functions.
Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.
administration of consumer loyalty programs
administration of frequent flyer programs
administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]
administrative processing of purchase orders
administrative services for medical referrals
administrative services for the relocation of businesses
advertising / publicity
advertising agency services / publicity agency services
advertising by mail order
production of advertising films
rental of advertising space
rental of advertising time on communication media
advertising services to create brand identity for others
appointment reminder services [office functions]
appointment scheduling services [office functions]
arranging subscriptions to electronic toll collection [ETC] services for others
auctioneering
bill-posting
rental of billboards [advertising boards]
book-keeping / accounting
advisory services for business management
business appraisals
business auditing
business efficiency expert services
business inquiries
business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
business investigations
business management and organization consultancy
business management assistance
business management consultancy
business management for freelance service providers
business management of hotels
business management of performing artists
business management of reimbursement programmes for others / business management of reimbursement programs for others
business management of sports people
business organization consultancy
business project management services for construction projects
business research
professional business consultancy
providing business information
providing business information via a website
business consulting services for digital transformation
business intermediary services relating to the matching of various professionals with clients
commercial administration of the licensing of the goods and services of others
commercial information agency services
commercial intermediation services
commercial lobbying services
commercial or industrial management assistance
providing commercial and business contact information
providing commercial information and advice for consumers in the choice of products and services
competitive intelligence services
compilation of information into computer databases
compilation of statistics
compiling indexes of information for commercial or advertising purposes
computerized file management
computerized management of medical records and files
conducting of commercial events
consultancy regarding advertising communication strategies
consultancy regarding public relations communication strategies
consumer profiling for commercial or marketing purposes
corporate communications services
cost price analysis
data search in computer files for others
data processing services [office functions]
demonstration of goods
development of advertising concepts
direct mail advertising
dissemination of advertising matter
distribution of samples
drawing up of statements of accounts
economic forecasting
employment agency services
organization of exhibitions for commercial or advertising purposes
organization of fashion shows for promotional purposes
financial auditing
gift registry services
import-export agency services
influencer marketing
interim business management
invoicing
layout services for advertising purposes
lead generation services
market intelligence services
market studies
marketing
marketing in the framework of software publishing
marketing research
media relations services
modelling for advertising or sales promotion
negotiation and conclusion of commercial transactions for third parties
negotiation of business contracts for others
news clipping services
arranging newspaper subscriptions for others
office machines and equipment rental*
rental of office equipment in co-working facilities
online advertising on a computer network
online retail services for downloadable and pre-recorded music and movies
online retail services for downloadable digital music
online retail services for downloadable ring tones
provision of an online marketplace for buyers and sellers of goods and services
online ordering services in the field of restaurant take-out and delivery
opinion polling
outdoor advertising
outsourced administrative management for companies
outsourcing services [business assistance]
pay per click advertising
payroll preparation
personnel management consultancy
personnel recruitment
photocopying services
rental of photocopying machines
preparation of business profitability studies
presentation of goods on communication media, for retail purposes
price comparison services
procurement services for others [purchasing goods and services for other businesses]
promotion of goods and services through sponsorship of sports events
promotion of goods through influencers
providing telephone directory information
psychological testing for the selection of personnel
public relations
publication of publicity texts
publicity material rental
radio advertising
reception services for visitors [office functions]
registration of written communications and data
rental of cash registers
retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies
retail services for works of art provided by art galleries
retail services relating to bakery products
rental of sales stands
sales promotion for others
scriptwriting for advertising purposes
search engine optimization for sales promotion / search engine optimisation for sales promotion
secretarial services
shop window dressing
shorthand
sponsorship search
arranging subscriptions to telecommunication services for others
systemization of information into computer databases
targeted marketing
tax filing services
tax preparation
telemarketing services
telephone answering for unavailable subscribers
telephone switchboard services
production of teleshopping programmes / production of teleshopping programs
television advertising
organization of trade fairs
transcription of communications [office functions]
typing
updating and maintenance of data in computer databases
updating and maintenance of information in registries
updating of advertising material
providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes
providing user reviews for commercial or advertising purposes
rental of vending machines
web indexing for commercial or advertising purposes
website traffic optimization / website traffic optimisation
wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
word processing
writing of curriculum vitae for others / writing of résumés for others
writing of publicity texts